Privacy Policy

Last Updated: January 2026

DesiredFX ("we," "us," "our," or "Company") operates desiredfx.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site.

Information We Collect

We collect information in the following ways:

Personal Information: Name, email address, and other contact details you voluntarily provide when subscribing to our newsletter or contacting us.
Technical Information: IP address, device type, browser type, operating system, and referral source.
Cookies: Persistent and session cookies that track your preferences and browsing behaviour.
Usage Data: Pages visited, time spent on pages, links clicked, and other interaction metrics.
Cryptocurrency Information: If you use crypto payment methods, transaction data may be processed by third-party payment providers.

How We Use Information

We use collected information for the following purposes:

To conduct analytics and understand user behaviour on our site.
To track affiliate referrals and calculate commissions earned through casino partnerships.
To improve website functionality, content, and user experience.
To send marketing communications and promotional content (with your consent).
To comply with legal obligations and prevent fraudulent activity.
To personalise your experience and deliver relevant casino recommendations.

Cookie Policy

Our website uses cookies to enhance your browsing experience. Cookie types include:

Essential Cookies: Necessary for site functionality and security.
Analytics Cookies: Help us understand user behaviour and site performance via Google Analytics and similar tools.
Affiliate Tracking Cookies: Track referrals to partner casinos to ensure accurate commission calculation.
Marketing Cookies: Used for retargeting and personalised advertising.

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect site functionality. For more information, visit www.allaboutcookies.org.

Third-Party Links

DesiredFX is an affiliate website that links to third-party cryptocurrency casinos and gambling operators. We do not control, endorse, or assume responsibility for the privacy practices, terms of service, or content of linked websites. Each casino operator maintains its own separate privacy policy. We recommend reviewing their policies before providing personal information or depositing funds.

We earn affiliate commissions when users access casinos through our links. This does not affect the price you pay.

Your Rights

Under UK Data Protection Law (including UK GDPR post-Brexit) and applicable regulations, you have the following rights:

Right of Access: Request a copy of personal data we hold about you.
Right of Rectification: Correct inaccurate or incomplete data.
Right of Erasure: Request deletion of your personal data (subject to legal obligations).
Right to Restrict Processing: Limit how we use your data.
Right to Data Portability: Receive your data in a structured, portable format.
Right to Object: Object to marketing communications and certain processing activities.
Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk.

To exercise these rights, contact us using the details below.

Data Retention

We retain personal information only as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. Generally:

Newsletter Subscribers: Data retained until unsubscribe request.
Contact Form Data: Retained for 2 years or until purpose is fulfilled.
Analytics Data: Retained for up to 38 months (as per Google Analytics default).
Affiliate Tracking Data: Retained for 90 days minimum (as per affiliate programme requirements).

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data breach, please contact us:

Email: privacy@desiredfx.co.uk
Website: desiredfx.co.uk

We aim to respond to privacy requests within 30 days. If you are unhappy with our response, you may lodge a complaint with the Information Commissioner's Office (ICO).

This Privacy Policy may be updated periodically. Changes will be posted to this page with an updated "Last Updated" date. Continued use of our site constitutes acceptance of the revised policy.